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At our 70-year anniversary this year, the Zuse Hüller Hille Kick-Off-Days, Prof. Christian Braun of the University of Karlsruhe made it clear that in the digital transformation that is changing our industry, not machines and computers are the main players, but humans still have the lead role. He put a focus on the new possibilities arising with Industry 4.0, especially with regard to services offered to our customers. In contrast to the b2c sector, where forerunners like Amazon, Google, Uber and many others have long since paved the way for the digitization of work places and customer services, b2b players are still narrowing their 4.0 interest on smart technology and intelligent machines.